Reading Notes–Week 4, Chapters 5&6
08 Jul 2010 Leave a Comment
- This chapter teaches about news releases; the planning, the types of news releases, parts of traditional news releases.
- Write news releases that will appeal to editors and their audiences, and try not to violate journalistic standards.
- Keep news releases factual.
- There are different rules for news releases that are sent through e-mail.
- Fact sheets, media advisories, and media kits are all basic publicity tools that are regularly prepared and distributed to encourage media coverage.
- Electronic press kits are available online or are packaged in CD formats. They can include all information in a printed media kit, but also include audio sound bites, high-resolution photos, video clips, and product demonstrations.
- Pitching a story, you should first write a pitch letter to convince editors and reporters to cover an event or do a story.
