Reading Notes–Chapter 12
01 Jul 2010 Leave a Comment
- The internet and the World Wide Web have grown faster than any other mass medium in history.
- The World Wide Web allows organizations to send controlled messages without the message being filtered by journalists and editors.
- Writing for the web is very different from writing for press releases. It has a different format and this chapter discusses how a PR practitioner should write online.
- Webcasting is now used widely by organizations for news conferences, employee training, and everything in between.
- Web 2.0 is mostly consumer based and has given rise to social media.
- There are 3 kinds of blogs: corporate, employee, and third-party.
- Myspace, Facebook, Twitter, and Flickr are all huge social networking sites.
- The traditional media is still out there and still very used by consumers but a lot of consumers are going straight to the internet to get all of their information.
