Reading Notes– Week 7, Chapters 11 & 12
01 Jul 2010 Leave a Comment
- Media relations is the core activity in many public relations jobs.
- Studies show that media relations was the number 1 job responsibility of their public relations staffs.
- 2/3 of journalists don’t trust PR people, but 81% say they need them.
- Alot of the information that is seen in the mass media comes from PR sources.
- 60% of journalists use new release all the time or often.
- Journalists use “spokespeople” as a code word for PR personnel who provide information.
- Journalists don’t want to admit their reliance on PR sources because they think it reflects negatively on them as reporters.
- The traditional media, newspapers, radio, etc., are still cost-effective channels of communication today.
- Today PR professionals are less dependent on traditional media and are more focused on the internet.
- The relationship between PR and the media is based on mutual cooperation, trust, and respect.
- As a PR professional trying to get your story out there you need to be fully prepared, because if you are not, journalists do not have time for you.
- This chapter is very informative about how you should go about dealing with journalists and teaches PR professionals the right etiquitte while working with one.
