Are Companies More Trustworthy If They Have Twitter??
01 Jul 2010 1 Comment
An article that I read today said that people are saying that companies that have twitter accounts are more trustworthy than companies that do not. At first, this came as a shock to me. How could you base a companies trust on their Twitter account? Then I started thinking about it and asking myself if I would choose a company that had Twitter or a company that didn’t have Twitter. In any situation, I hope that Twitter would not be the deciding factor, but it does make sense.
A seven-country survey of 4,243 people said that, 75 percent of people surveyed said they view companies that as more deserving of their trust than those that do not. That’s a high percentage of people who agree on this subject. Since social networking is a huge part of business these days, people expect their companies to join in on the trend too.
Companies that don’t have a Twitter or a Facebook are missing out. These social networks provide a way for companies to advertise for free and get their name out there. It is more likely that you will see a Geico Insurance ad before you see a New York Life insurance ad on these social networks. It’s not that Geico is a more trustworthy company, they just have different ways of reaching their customers than Geico.
If a company is updating their status, and sending out information about sales, and so on, people know that this company is interested in their customers and want them to know that they are always there to help! So I do kind of see where people would think that companies with Twitter and Facebook would assume that companies are more trustworthy than others. My advice to companies without Twitter or Facebook, GET ONE! Even if it’s a small business, it could help bring more business in, and if anything else, keep your customers updated on what you are doing for them!
Jul 12, 2010 @ 19:10:17
Hey Amy,
I really enjoyed reading your blog. I have never thought about this before, however it makes a lot of sense. Companies are really diving themselves into social networks. I agree with the statement you wrote, “If a company is updating their status, and sending out information about sales, and so on, people know that this company is interested in their customers and want them to know that they are always there to help!” This is a way that the companies keep people interested and engaged. There are companies that I stay in touch with through Twitter and Facebook so I can keep up with the deals and events. Your advice to companies about getting a Facebook or Twitter account is right on. I believe it could be very beneficial for the company.
~Tabatha